Picking up your company message on the road and across international borders involves more than a few new domains and possibly some translated web pages. Sure, multilingual web design, accurate and idiomatic translations, and favorite local font choices and type setting strategies are very basic. But what really gives the website wings to bring your brand to the heart of the country and new culture?
Have you ever visited the websites of South Korea, China, or Japan? Away from the empty white space associated with the Zen Buddhist stereotype, these sites are packed. Larger and lively landing pages of the Seoul street market, bright and shimmering like Akihabara at night. Dozens of small colored boxes appear with life. Gifs, video, and text animations attract attention and invite clicks. Hundreds of brands and messages share a narrow space in the same way as small shops are packaged together in traditional Asian markets.
An information-packed Asian website, offering hundreds of great options and details to searchers. Sites like this may look messy until the western eye gets used to seeing tv bigo some of the basic elements placed around the focal point on the page. Captured: Asians like to navigate the options of very many options while Westerners like to focus on some items that are neatly displayed.
Another factor is the internet speed. Frankly, most people in the West do not have the broadband speeds required to make an Asian-style website work properly. Compare the average broadband speed of 174.94 Mbps Singapore or even 110.10 Mbps most enjoyed by South Korea with 91.46 Mbps in America, 73.99 in France, or the usual 55.70 Mbps in Germany. The page loading speed may disrupt Western-based web surfers visiting Asian sites.
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