If you ensure you use a link like:
https://www.yourdomain.com/your-page-url/?lang=fr then these kind of links will be accepted by Squarespace.
Also, you could just enter /your-page-url/?lang=fr or if it’s your home page, you can enter /?lang=fr
Presumably you were entering just ?lang=fr and this is why squarespace rejected it.
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I don’t get it either. In Squarespace you have one url for one product, how it is possible to have two url’s with different languages for the same product?
You cannot have two URLs with different languages for the same product, not directly. What you *can* do if you want to do this is have two menus, one for english, one for french (or whichever language) and each of them could link to their own specific URLs.